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This is the best time to get into African fashion products. African fashion products are taking over the western world as more and more people purchase and are influenced by African fashion. African brands and the textile industry pride themselves in producing unique designs and fabrics that help you stand out from other fashion enthusiasts.
In today’s article, we will discuss the reasons behind the popularity of African fashion.
African Growth and Opportunity Act
One of the main reasons behind the popularity and influence of African fashion is the African Growth and Opportunity Act (AGOGA). To briefly summarize, the AGOGA act enhances market access of Sub-Saharan African countries (SSA) to the US. The intention behind this act was to set requirements for the textile and apparel industries in Sub-Saharan Africa.
This act has allowed textile industries in sub-Saharan Africa to bring their fascinating fashion designs to the US fashion markets. Due to this reason, many in the African diaspora are returning to their homes and working on their apparel industries. Fashion has become quite a popular sector for investing for African citizens.
The African diaspora has reinvented African fashion and produced authentic designs for their buyers. Following the developments in the textile and apparel industries in Sub-Saharan Africa, the diaspora has become quite enthusiastic about fashion and is producing the best-quality African fashion products and fabrics.
Celebrities are embracing African fashion
Not only the African diaspora but western celebrities are also embracing African fashion products. Some prime examples are Chris Brown and Beyonce. As we all know, celebrities have a lot of influence over fashion. Due to these celebrities, African fashion has been launched to new heights.
Following the example of their favorite fashion icons and pop stars, fans worldwide are interested in African fashion products.
Social media is promoting African culture and fashion
Social media has become the greatest platform to market pretty much anything. In the case of fashion, social media apps such as Facebook, Instagram, and Twitter hold a lot of power. People are sharing pictures of their favorite celebrities wearing African clothing all over on Facebook, leading to more and more recognition.
Even people who did not interest in African fashion are now interested in buying African fashion products.
Models and fashion icons are incorporating African fashion
The Western world's models and fashion icons are slowly incorporating African fashion into their aesthetics. This allows African fashion products to receive more recognition from fans worldwide. If you pay attention, you can easily find a model wearing African clothing on their catwalk.
Traditional African clothing products such as Dashiki or Kente can be seen in many fashion shows. They stand out from other products due to their unique design and aesthetic.
Conclusion:
African fashion is unique in its aesthetic, colors, and design. It's not hard to see why African clothing products have taken over the western world in a storm. If you are looking for unique apparel choices that help you stand out from the crowd, then consider buying these African clothing. You won't be disappointed.
Perimia is an online shop that sells African arts, crafts, and home décor. You can visit Perimia.com to buy these fantastic handmade and beautifully crafted items.
